Press release is now much popular and effective for the SEO. How To Optimize Press Release is a burring question now? Your company offers, events, advertise into media with new product actually being the press release. Spread your news for company is a way of press release. Press release helps to know about your company and website. Such as , we can see various types of company circulation, product update is called Press release. You have to write off course for reader , so that they attracted to your news. You can optimize press release by doing the following tips.
Verify your press release
Put yourself in the place of your readers for press release. After that, think what visitor want from you? Why they read your press release? What type of information should have?
Select 2/3 keyword for press release
Select 2/3 keyword from your content. You must think about your visitor for select keyword. Find out those keyword, which may be search by visitor.
Put your main theme at first
Put your main theme of your content at first. As you know that, at the time of newspaper reading we look at the headline for get main idea of the article. So a good heading can increase you.
Create headline within 22 words
In SEO the title is a important fact for you. But in press release the headline is most important thing. If you can express the main idea of your article it’s better for you. You need to do it. Create clear headline for get more reader.
Add sub header to your press release
You must add sub header under your main heading. It’s also a important fact for your press release.
Add hyperlink or anchor text
Hyperlink and anchor text are more important for search engines. Hyperlink and Anchor text will help you to index your press release into search engine. But make sure that, your hyperlink and anchor text need to linking with your website homepage.
Add image into Press release
If you can add image into your press release. But your image need to related with your press release. At the same time add image details and image file. Highlight the main keyword of your press release.
Add Company logo
This is most important fact for you. You must add your company logo into the press release. It will increase your company’s identity.
Add company contact info
You can add your company contact info. Make sure that is all the info are valid. At the same time you can add social media profile.
If you can maintain this all thing you may be optimize press release successfully. Mind that without optimize press release you can not get as benefit as you think. So optimize press release as you can.